November 25, 2023 (Sat)
9:00am - 12:00pm HKT (GMT+8)Convert to Your Time Zone
5/F, The Westin Guangzhou, 6 Lin He Zhong Road, Tian He District, Guangzhou, Guangdong, China
Location on Baidu Map

HKUST MBA is coming to Guangzhou!

Join the masterclass to learn from our world-class faculty. Participate in the info session and engage with our MBA students and alumni to learn about their experiences in our program. Discover how they gained business knowledge, expanded their networks, and fueled their professional growth. Register now to learn how the HKUST MBA can help accelerate your career!

What will you learn from this session?

09:30am -

Introduction of HKUST MBA Programs

10:00am -
Student and Alumni Sharing




10:30am -

HKUST MBA Masterclass 
"Good Business in the Attention Economy"
by Prof. David Hagmann

In an era where social responsibility can define a brand's success, the intersection of maximizing profit and fostering social impact is more significant than ever.  However, investments in social initiatives often come with a hefty price tag, challenging the balance between ethical aspirations and economic realities. The pharmaceutical industry stands at the forefront of this ethical battlefield. Life-saving medications can become financial burdens, sparking a critical debate on the accessibility and affordability of healthcare. 

Join us as we dissect contrasting case studies and uncover the strategic exploitation of the most precious commodity in today’s information economy: attention.

11:30am -

Mingling Session with Students and Alumni


Speaker: Prof. David Hagmann
  • Assistant Professor, Department of Management, HKUST Business School
  • Ph.D. Carnegie Mellon University, Behavioral Decision Research
  • Research Interest
    • Information
    • Persuasion
    • Judgment and Decision Making
    • Behavioral Economics
  • Award: Honorable Mention for the Behavioral Science and Policy Association, 2022 Best Paper Award

Register Now