HKUST MBA Masterclass with Info Session

Companies face ever-changing consumer trends and regulations in digital marketing. In this webinar, Prof. Tat Koon Koh will

• examine how firms are addressing certain prevailing issues that affect their use of digital and social media marketing to engage customers

• discuss his project with a Fortune 500 company to help it stay ahead of the curve and improve its marketing performance metrics.

Webinar Details

Date: Oct 6, 2022 (Thu)

Time: 7:30pm - 9:00 pm
          (Hong Kong GMT+8 time | Click here to convert it into your time zone)

Format: Live online via Zoom

Agenda

• Introduction to HKUST MBA programs
• Masterclass by Prof. Tat Koon Koh
• Q&A

As a warm welcome to you, all attendants will receive an application fee waiver code (valid for Intake 2023) after the event.

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